Radio station automation software top1/13/2024 ![]() ![]() Here are the criteria I stayed laser-focused on to determine which apps qualified as "marketing automation software" and which ones went above and beyond in the category:Īutomation capabilities. It's a really broad term, and while all tools under this umbrella offer automation tools for some type of marketing, everyone seems to have their own understanding of what it means. If your reaction to the term "marketing automation tool" is confusion (and perhaps an eye roll), that's natural. ![]() For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. ![]()
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